One of the biggest blunder by business owners in preparing for a website is to assume it will work by itself if it is out there. Websites need careful consideration and perpetual attention similar to any ongoing marketing venture. A website adds to a business’ online presence and promotes its brand name. It is vital to work on the website continually and sort out potential pain points that stop prospects from staying on it.
The following tips can make your site more attractive to users:
Use legible font size and type
A web page that needs customers to zoom in to read text easily is a sure sale killer. The size of text is an important factor in good web design. Words with ample spacing and right font size make the content easily readable, thus encouraging users to read the page to the end. Using dark colored text on a light background is good web design practice that is endorsed and followed by the majority of designers.
Make navigation easy
No client will waste time on a site that cannot be navigated easily. Links, buttons, tabs and graphics should be displayed clearly and easy to reach. The choice of design elements built into the website should match the competence and ability of the target audience to use them. A newfangled web design element will spoil the user experience if it confuses site visitors. Also test the website on popular internet browsers to ensure that all design elements appear as anticipated.
Prominently display contact information
A website that prominently lists its contact particulars earns the customer’s trust. By including telephone numbers, address, email addresses or fax numbers, a business underlines its credibility and communicates to the customer “We are a bona fide company.”
Advertise the website
Customers will not not know about a website unless you tell them about it. Businesses should advertise the website using various channels such as:
* email advertisements
* direct mail
* newspaper and magazine advertisements (on paper and internet)
* social media networks
* search engine marketing (SEM)
* search engine optimization
* PPC advertisements
* registration in directory services
* links from other websites
Maintaining uniformity in web design
The importance of consistent theme, colors, content writing style, font size, and use of images all over the site is often underestimated. Unexpected changes confuse the customers’ attention while consistency keeps them interested. You don’t want to unsettle a customer when she is moving towards a sale. Avoid using numerous colors as it clutters the site. Good web design has more or less four colors throughout the site.
Developing a search engine friendly site
Search engines use software tools called spiders that crawl millions of website pages and index them for page rankings. A website that does not load quickly, has broken links, is not easy to navigate or has not been refreshed frequently loses points with search engines. Use graphics, animations, and images sparingly and only where needed to add to the meaning of text. Slow websites are not crawled as deeply or as frequently by bots. Do not let this happen to your site.
Developing and implementing a website involves comprehensive effort. There is no doubt that your hard work will show results as customers will certainly visit again and recommend a website that is sophisticated, has high usability, and perfectly suited to their needs.
Inside the Urban Lantern
Image by Cliff_Baise
Holy crap the new Fort Worth museum of Science and History is AWESOME! I went today with the family and got some really cool pics. I couldn’t take my tripod but did take my monopod. Some are a little shaky, but still nice. It was good to practice my Terminator pose. Look for ’em coming up in the next few days.
This is one cool structure. I’m going to have to get a fisheye because the ol 14-24 just couldn’t squeeze all this in.
The following is an excerpt from their website:
One of the most stunning features of the Fort Worth Museum of Science and History’s new building is the “Urban Lantern,” an element common to structures designed by architects Legorreta + Legorreta. As a beacon of learning, and as the anchor of the new Museum campus, the Lantern serves as the main entrance to the 166,000-square-foot building.
“The idea of creating an urban lantern came from the notion of orientation within the city,” said acclaimed architect Ricardo Legorreta. “In the same way that lighthouses guide ships at sea, we wanted to guide people in the city to the museum.
“At the same time, we were able to play with two elements that are always present in our architecture and we think symbolize a lot of what this museum is about – light and color,” Legorreta added. “In our interpretation, light symbolizes knowledge, creativity, imagination, and spirituality. Color, on the other hand, for us means passion for life, humanism and happiness. After working in the museum we have found that all these values have always been an integral part of its philosophy.”
The Urban Lantern measures 76 feet tall, including glass panels, steel, and stone base. It comprises 97 yellow-fretted glass panels measuring 5’-7” x 5’-7” and weighing 500 lbs. each.
You gotta view it large to "see" it.