Your dental practice may have a website on the Internet because “it’s the right thing to do,” but did you know an effective website will not only acknowledge your presence on the web but can increase your sales on popular dental products and procedures? In addition, this increase in sales volume does not have to come at a large increase in your advertising budget. The right combination of a dentist website design and quality office strategy can bring in new patients that you may not have had exposure to before. Products such as Invisalign, iBraces, tooth whitening, and implant procedures can all be featured on your dentistry website.
Your Staff Can Be A Walking Marketing Tool
It’s important to bring your staff “into the loop” when it comes to your marketing campaign. This includes what’s on your dentistry website as well as any printed marketing material you may have planned. For example, a patient will not be impressed if they see a product or service highlighted for your practice, but upon discussing it, your staff has no idea what the patient is talking about. Your staff needs to be prepared to answer these types of questions. They need to feel as if they are part of the team and actually become a walking marketing tool for your practice, whether they’re working inside or outside the office environment. Your patients will feel more comfortable when their questions can be answered in a concise and informative manner.
Highlight Product Results With Patients
Some patients may not seek additional treatments because they simply aren’t familiar with the product being advertised on the dentistry website. A good dentist website design will incorporate sales and information material through links similar to printed material. This allows the patient to research and become informed about the product or procedure they’re investigating. After they have had the opportunity to become informed, it’s more likely they will follow up with an actual sale.
Your website may advertise a planned open house for your practice. This will give you the opportunity to meet with existing and prospective clients to highlight various products and procedures available. You will have the chance to answer any questions that may arise immediately and can give prospective clients the ability to book appointments on the spot. You’ll want to be sure to keep it as informative and low pressure as possible. If it proves to be successful, you may want to schedule a regular type of open house to feature a different product or procedure. Your dentistry website is an ideal place to feature these events.
New Product And Procedure Introductions
Email marketing or newsletter mailings are good ways to introduce a product or procedure new to your practice. A good dentist website design will incorporate a link to these new products. After all, before a patient can be expected to spend money on something, they need an understanding of what the product is and how it can benefit them. A good way to demonstrate the features and benefits is to provide a short video or slide show featuring before and after pictures. These can easily be included in a good dentist website design. You may want to change the featured product or procedure on a monthly basis to keep your website looking fresh and inviting to patients.
Featuring the different treatments and products your practice has to offer on your dentistry website can be a great addition to your total marketing effort. You’ll see an increase in patient numbers and an increase in your bottom line.
Shelburne Farms (1886) – National Historic Landmark plaque
Image by origamidon
Shelburne, Vermont USA • Shelburne Farms is one of the finest examples in the nation of a late 19th – 20th Century model farm and country estate. Created for Dr. William Seward and Lila Vanderbilt Webb, the estate is noted for its exemplary agricultural, architectural, and landscape design achievements. – National Historic Landmark plaque.
• A farm and country estate constructed from c.1886 to 1915, Shelburne Farms consists of approximately 1,300 acres of designed and agricultural landscape and significant wood-framed and masonry buildings representative of a combination of Shingle and Queen Anne styles. Four major buildings and 78 secondary buildings, structures, and sites are situated in functional groupings between broad expanses of cleared agricultural fields with rolling hills and isolated softwood plantations, hardwood and softwood forests, gardens, and rocky lakeshore. Eleven and a half miles of curvilinear interior roads and eight miles of walking trails traverse the varied farm and estate landscape, connect the resources, and provide views and vistas of Lake Champlain and the Adirondack Mountains to the west and the Green Mountains to the east. Shelburne Farms lies at elevations between approximately 95 feet and 392 feet a.m.s.l. [above mean sea level]. Lone Tree Hill, the highest point on the property, rises from the center of the property and features panoramic views over the fields and forests to the lake and mountain ranges – From the Landmark Nomination form.
• Shelburne Farms is a nonprofit environmental education center and National Historic Landmark on the shores of Lake Champlain in Shelburne, Vermont. It is also one of the principal concert sites for the Vermont Mozart Festival.
Shelburne Farms was created in 1886 by Dr. William Seward Webb and Eliza Vanderbilt Webb as a model agricultural estate. They commissioned landscape architect Frederick Law Olmsted [and forester Gifford Pinchot,] to guide the layout of 3,800 acres (15 km2) of farm, field and forest, and New York architect Robert Henderson Robertson, to design the buildings. Shelburne Farms was incorporated as a nonprofit educational facility in 1972. Nearly 400 acres (1.6 km2) of sustainably managed woodlands received Green Certification from the Forest Stewardship Council in 1998.
The Shelburne Farms grass-based dairy supports a herd of 125 purebred, registered Brown Swiss cows. Their milk is made into an award-winning farmhouse cheddar cheese. The farm serves as an educational resource by practicing rural land use that is environmentally, economically and culturally sustainable. Visitors may enjoy the walking trails, children’s farmyard, inn, restaurant, property tours and special events. – From Wikipedia, the free encyclopedia
☞ On August 11, 1980, this Historic District was added to the National Register of Historic Places (#80000330).
☞ On January 3, 2001, the National Park Service designated this Historic District a National Historic Landmark (#80000330), making it the newest Landmark in Vermont.
National Historic Landmarks are nationally significant historic places designated by the Secretary of the Interior because they possess exceptional value or quality in illustrating or interpreting the heritage of the United States. Today, fewer than 2,500 historic places bear this national distinction. – [And one of only 17 in Vermont.] – Working with citizens throughout the nation, the National Historic Landmarks Program draws upon the expertise of National Park Service staff who work to nominate new landmarks and provide assistance to existing landmarks.
National Historic Landmarks are exceptional places. They form a common bond between all Americans. While there are many historic places across the nation, only a small number have meaning to all Americans — these we call our National Historic Landmarks. – from the National Park Service.
• More info: The GeoHack for 44°23′31.69″N 73°15′26.04″W. ∞ Here are the websites for Shelburne Farms, and The Inn at Shelburne Farms. ∞ Here’s a nice aerial shot from the Find a Museum page by folks at The Vermont Museum and Gallery Alliance.
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In July, 2010, I started a project to visit and document all seventeen Landmarks in Vermont. Here they are (in order of designation by the National Park Service):
 09/22/60 – JUSTIN S. MORRILL HOMESTEAD, Strafford, Orange County
 01/28/64 – TICONDEROGA (Side-paddle-wheel Lakeboat), Shelburne, Chittenden County
 06/23/65 – CALVIN COOLIDGE HOMESTEAD DISTRICT, Plymouth Notch, Windsor County
 12/21/65 – EMMA WILLARD HOUSE, Middlebury, Addison County
 11/13/66 – ROBBINS AND LAWRENCE ARMORY AND MACHINE SHOP, Windsor, Windsor County
 06/11/67 – GEORGE PERKINS MARSH BOYHOOD HOME, Woodstock, Windsor County
 05/23/68 – ROBERT FROST FARM, Ripton, Addison County
 12/30/70 – VERMONT STATEHOUSE, Montpelier, Washington County
 11/28/72 – MOUNT INDEPENDENCE, Orwell, Addison County
 12/20/89 – STELLAFANE OBSERVATORY, Springfield, Windsor County
 11/04/93 – NAULAKHA (Rudyard Kipling House), Dummerston, Windham County
 06/19/96 – OLD ROUND CHURCH, Richmond, Chittenden County
 06/19/96 – ST. JOHNSBURY ATHENAEUM, St. Johnsbury, Caledonia County
 12/09/97 – ROKEBY, Ferrisburgh, Addison County
 05/16/00 – ROCKINGHAM MEETING HOUSE, Windham County
 05/16/00 – SOCIALIST LABOR PARTY HALL, Barre, Washington County
 01/03/01 – SHELBURNE FARMS, Shelburne, Chittenden County
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☞ More photos of this and other National Historical Landmarks.